Marketing Podcast with Dr. James Richardson In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. He is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. He is the author of Ramping Your Brand: How to Ride theRead More

Opinions expressed by Entrepreneur contributors are their own. The economy is in a period of incredible growth, due in large part to consumers doing what they do best… consume. Ecommerce, in particular, has seen rapid expansion, especially in the past 19 months. According to data from IBM’s U.S. Retail Index,Read More

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About theRead More

As the U.S. celebrates Thanksgiving Day this week, the world looks back at another year of challenges, changes in the marketing landscape, and workplace shifts. Despite the global challenges we’ve all faced, we’ve overcome, grown, and adapted, and now is the time to look back on those parts of ourRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re new to SEO or are just thinking about starting your very own website, you probably have hundreds of questions. One of the most pressing probably relates to backlinks. If you are going to lead a successful website, you simply needRead More

Opinions expressed by Entrepreneur contributors are their own. I’m a 41-year-old personal branding coach and PR consultant with no degree and no formal training in my field of expertise. But from experience, I have been able to run a successful boutique PR agency that has worked with over 100 localRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you plan on running a small business, you’ll be looking at aRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded digital marketplace, sometimes the best way to make your productRead More

Opinions expressed by Entrepreneur contributors are their own. One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?” It’s a complex question, and there’s no one right answer. But I can help you understandRead More

Opinions expressed by Entrepreneur contributors are their own. Virtually every business is made up of different teams that serve the organization as a whole. These teams could be sales, customer service or project management, but each one has its own method of measuring efficacy. Let’s say you’ve specifically built systemsRead More