Opinions expressed by Entrepreneur contributors are their own. It’s loved. It’s hated. It’s promoted and criticized. And in my opinion, it’s misrepresented and misunderstood. Link building, in the general sense, is a marketing tactic closely associated with search engine optimization (SEO). The idea is simple. Construct links pointed back to specificRead More

Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People — yes, even B2B buyers — want engaging, entertaining and valuable content. That’s great news for those of us on the content side! It meansRead More

Marketing Podcast with John Jantsch and Douglas Burdett In this episode of the Duct Tape Marketing Podcast, we’re doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five StepsRead More

Opinions expressed by Entrepreneur contributors are their own. The publishing industry has undergone a radical transformation in recent years. Gone are the days where the traditional means of publication are the only options for aspiring writers. Self-publishing has taken the world by storm, but unfortunately, several long-standing myths make theRead More

If this is your first time, Inside B2B Influence is a podcast series that goes behind the scenes of B2B marketing and highlights insights with top business executives on influencer marketing for B2B companies. At TopRank Marketing we’re doing our best to connect readers and listeners with B2B marketing insidersRead More

Opinions expressed by Entrepreneur contributors are their own. There will always be forces that throw your plans by the wayside and recalibrate — whether they take the form of political changes, a natural disaster, a cultural shift or a once-in-a-lifetime pandemic. So for marketers, the question is not “How canRead More

Opinions expressed by Entrepreneur contributors are their own. Global email users are estimated to reach around 4.6 billion in 2025, and digital marketers are reveling in that news. Email marketing continues to be one of the highest ROI communication channels in 2021, and that fact does not seem to changeRead More

Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your email newsletter, too. As an important part of your marketing program, the emails you send to your listRead More

Opinions expressed by Entrepreneur contributors are their own. John Lee Dumas (JLD), founder and host of the Entrepreneur on Fire podcast and author of Common Path to Uncommon Success, has some great entrepreneurial lessons in his book that we can apply to cold calling. When John Lee Dumans first thought of starting aRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More