May 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The term Authority Marketing has become quite popular in business circles in the last five years. While the components of this unique marketing approach are not new, they have come together to form a pretty effective approachRead More

May 10, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Do your prospects see the value of your product or service? Have you done everything possible to increase your product or service’s perceived value? When you make providing benefits to your customers your driving force, you create aRead More

Marketing Podcast with Erica Dhawan In this episode of the Duct Tape Marketing Podcast, I interview Erica Dhawan. Erica is a globally recognized leadership expert and keynote speaker who helps organizations and leaders innovate faster and further together. She’s also the author of a new book: Digital Body Language: HowRead More

Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 10, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenueRead More

What does authenticity bring to the table for B2B marketers looking to create better customer experiences? Authenticity is a vital factor when it comes to making B2B marketing that’s top-notch, with the inherent trust it builds powering campaigns that stand apart from the common crowd. Here are 5 vibrant takesRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributesRead More

Underestimating costs is just one of the ways you create risk for your franchise. Find Your Ideal Franchise Complete our short franchise quiz to discover the franchise that’s right for you. Take Quiz May 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Becoming a franchiseeRead More

May 9, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Most companies aren’t likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca’s purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms forRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with Leslie Ehm In this episode of the Duct Tape Marketing Podcast, I interview Leslie Ehm. Leslie Ehm has spent decades traveling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Fuelled byRead More