The Zero-Click Internet: What It Means for Your Marketing Strategy
The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast, I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company. Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolvingRead More
Weekend Favs February 22nd
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I discussed the many hats small business owners wear and how to manage them effectively. Running a business often feels like spinning plates—balancing leadership, sales, client management, and more. Without the right systemsRead More
How to Attract Your Ideal Customers with the Right Brand Archetype
The Duct Tape Marketing Podcast with Jane McCarthy In this episode of the Duct Tape Marketing Podcast, Sara Nay steps in as host to interview Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane specializes in helping female entrepreneurs develop authentic, compelling brand identitiesRead More
Weekend Favs February 15th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
Why Storytelling is the Most Powerful Business Skill (and How to Master It)
The Duct Tape Marketing Podcast with Mike Ganino In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Ganino, a keynote speaker, storytelling expert, and the author of Make a Scene. Mike has helped shape viral TEDx talks, launch bestselling books, and coach leaders at Disney, Netflix, andRead More
Storytelling Converts Better Than Sales Tactics Every Time
The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast, I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code. David is widely regarded as one of the top authorities on persuasive communication, storytelling in marketing, and direct responseRead More
Weekend Favs February 8th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
Low Budget, Big Impact: Crafting Video Ads with Humor
The Duct Tape Marketing Podcast with Emily McGregor In this episode of the Duct Tape Marketing Podcast, I interviewed Emily McGregor, founder of Penguin Cat Creative, a copywriting agency specializing in high-converting marketing funnels and campaigns. With over 20 years of experience in video marketing, comedic content, and creative advertising,Read More
Cold Outreach Strategies That Actually Work in 2025
The Duct Tape Marketing Podcast with Matthew McQueen In this episode of the Duct Tape Marketing Podcast, I interviewed Matthew McQueen, co-founder of Coldlytics, a company that specializes in research-based lead generation for cold outreach. Matthew has helped digital agencies and B2B businesses refine their cold email strategy, improve outboundRead More