The Duct Tape Marketing Podcast with Zach Kromkowski

In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.

Zach’s cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.

We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach emphasizes that adequate security doesn’t require a large budget and offers practical steps businesses can take to enhance their security posture.

Key Takeaways

  • Cybersecurity is crucial for marketing firms and small businesses.
  • System hardening can be done without a large budget.
  • Managing security in a distributed workforce requires clear policies.
  • Google Workspace users should regularly review linked accounts.
  • Password managers are essential for secure password storage.
  • Two-factor authentication (2FA) is a must for all software.
  • SOC 2 compliance is a common standard for businesses.
  • AI poses unique risks in cybersecurity that need to be addressed.
  • Adding layers of security can deter potential attacks.
  • Educating employees about security risks builds trust.

Chapters

[00:00] Introduction to Cybersecurity and Marketing

[02:00] Best Practices for Small Businesses

[04:59] Managing Security in a Distributed Workforce

[07:59] Enhancing Security with Google Workspace

[10:58] Password Management Best Practices

[13:58] The Role of VPNs in Security

[16:59] Understanding Compliance Standards

[18:10] AI Risks in Cybersecurity

[21:52] Conclusion and Resources

More About Zach Kromkowski:

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This episode of The Duct Tape Marketing Podcast is brought to you by:

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September 26, 2024 Marketing No Comments »


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