The Duct Tape Marketing Podcast with Jim Squires

In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit. We explored how small businesses and marketing agencies can tap into Reddit’s communities to build authentic engagement, run effective Reddit Ads, and grow their brands through community-based marketing. Whether you’re looking for tips on Reddit organic engagement or want to maximize Reddit advertising for your business, Jim shared actionable strategies every small business owner and digital marketer should know.

During our conversation, Jim highlighted how Reddit marketing strategies differ from traditional social media marketing. With over 100,000 active Reddit communities, businesses can reach highly engaged, niche audiences in ways that simply aren’t possible on other platforms. From interest-based targeting to upvote/downvote dynamics that prioritize authentic content, Reddit for businesses offers a unique opportunity to build community trust while driving both awareness and conversions.

Key Takeaways:

  • Reddit is a community-driven platform where users gather around shared passions and interests, creating valuable opportunities for niche marketing strategies and online community marketing.
  • Unlike traditional social platforms, Reddit’s upvote/downvote system ensures the most helpful and engaging content rises to the top, rewarding brands that embrace authentic brand voice and transparency.
  • Small businesses can launch targeted campaigns quickly using Reddit Ads, benefiting from interest-based targeting that puts their message in front of the right communities without needing large budgets.
  • Reddit Pro, a free tool, helps businesses monitor trending conversations, track competitor mentions, and identify new content strategies through the Reddit trends tool.
  • Combining paid Reddit advertising with organic Reddit engagement allows businesses to build community trust while driving both brand awareness and sales.
  • For marketing agencies, Reddit offers unique reach into hard-to-access communities, especially for B2B marketing and localized small business marketing.
  • Successful brands on Reddit embrace transparency, engage directly with users through formats like AMAs, and avoid overly polished or sales-driven messaging, which is heavily discouraged by community self-promotion rules.
  • As online conversations and trust become critical to customer decision-making, Reddit offers small businesses a chance to be part of the dialogue in a way that builds long-term credibility and customer loyalty.

Chapters:

  • [00:09] Introducing Jim Squires
  • [00:56] How Does Reddit Differ From Other Platforms?
  • [04:20] Impact of Search on Reddit
  • [05:54] Best Practices for Businesses on Reddit
  • [08:17] How Does Advertising Fit in on Reddit
  • [10:52] Getting Organic Reach on Reddit
  • [13:05] Small Business Mistakes on Reddit
  • [15:47] How to Measure Success on Reddit
  • [18:34] Meeting People Where They Are

More About Jim Squires: 

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March 5, 2025 Marketing No Comments »


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