The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies.
Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients.
Key Takeaways
Questions I ask Steve Gumm:
[01:54] How did you go from being a Marketing Consultant to being a Gifting guru?
[04:18] Is the unavoidable gift strategy a retention tactic or lead generation approach?
[08:31] How do you narrow down your target audience successfully?
[10:59] How do you begin a Gifting Campaign?
[14:45] Do you have some examples where you really surprised a client with a Gift?
[15:47] How has technology improved the effectiveness of Gifting Campaigns?
[18:15] Are there instances where the benefits of a campaign with a particular client immediately but have always remained top of mind?
[19:44] Is there someplace you want to invite people to check out what you’re doing and connect with you?
More About Steve Gumm:
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Connect with John Jantsch on LinkedIn
This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign
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Active Campaign, Steve Gumm
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