The Duct Tape Marketing Podcast with Brandy Burch

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).

With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power.

We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements.

From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it’s cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency.

Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation.

Key Takeaways:

• ICHRAs provide employees with more choice in health benefits.
• Employers can budget more effectively with defined contribution models.
• The complexity of ICHRAs requires careful partner selection.
• BenefitBay acts as a software service to streamline the process.
• Personalization in benefits is becoming increasingly important.
• Kansas City is a growing hub for health tech innovation.
• Female CEOs face unique challenges in the insurance industry.
• Employers can attract talent by offering personalized benefits.
• Risk management is crucial when transitioning to ICHRAs.
• The market for individual health plans is competitive in many states.

Chapters:

More About Brandy Burch: