Marketing Podcast with John Cantarella In this episode of the Duct Tape Marketing Podcast, I interview John Cantarella. John is the VP of Community & Impact Partnerships at Facebook. Prior to joining Facebook, he was the president of Digital, News, Business, and Sports Properties at Time Inc. where he oversawRead More

Opinions expressed by Entrepreneur contributors are their own. If you’ve heard it once, you’ve heard it a thousand times. Big data can help you streamline your business and reach new heights. But don’t get so hung up on big data that you overlook the next big thing: zero-party data. Don’tRead More

Opinions expressed by Entrepreneur contributors are their own. You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign,Read More

How can B2B marketers create new professional connections that endure, and strengthen their existing business relationships? With ostensibly more ways than ever to find new connections both online and off, the task can seem overwhelming. Luckily, by making clear goals and putting a strategy in place to achieve them, marketersRead More

Opinions expressed by Entrepreneur contributors are their own. If PR was once seen mostly as a broadcasting tool, today, PR has transformed into more of a conversation tool, and that is a good thing. Many brands are still learning what exactly that means and are trying to find a sense ofRead More

Opinions expressed by Entrepreneur contributors are their own. Every marketing decision is a bet. Much like buying stock, you invest in something you think will bring good returns, but there’s never a guarantee it will. In fact, many companies lose everything on a bad marketing bet — yet others areRead More

Opinions expressed by Entrepreneur contributors are their own. Hundreds of businesses and corporations now recognize the lucrative potential of NFTs, and they’re taking brazen steps into the wilds of the metaverse with everything from digital showrooms and loot boxes to meta-vaults and fantastical narrative journeys. While NFTs are traditionally understoodRead More

Opinions expressed by Entrepreneur contributors are their own. Franchising is not just for baby boomers anymore, at least according to the latest information on ownership demographics. Heavily cited research from Franchise Insights, a leading data and intelligence group, found that Gen Y – or millennials (ages 25-40) – have nowRead More

Opinions expressed by Entrepreneur contributors are their own. At this point, most of us have likely heard the phrase “app fatigue” or “app overload,” referring to the sheer exhaustion associated with navigating the intricate landscape of today’s numerous technologies. The available technology today is more advanced than ever before, butRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re starting a business, there are many factors you consider. You honeRead More