Data in 4 Flavors, and the Demise of the Cookie

Opinions expressed by Entrepreneur contributors are their own. Scan the news recently and you’ll find that digital privacy is a trending topic. The spotlight is on Big Tech companies like Facebook, Google, Amazon and Apple, and the ways they are changing their policies with respect to consumer data. What someRead More

Top Tools and Resources for eCommerce Brands

In 2020, the outbreak of COVID expedited the adoption of e-commerce at an astronomical rate. Historically retail-focused brands were forced to find a way to sell directly to the consumer, and those previously set up for direct-to-consumer selling saw major booms in data across the board. Calendar – Calendar ThisRead More

5 Steps for Creating a Lean, Mean Growth Machine

Opinions expressed by Entrepreneur contributors are their own. For almost every company or organization, continued growth isn’t just important, it’s essential. Without growth, profitability may decrease. Without growth, employee satisfaction and customer experience could diminish. Without growth, your competitors may overtake you. Without growth, economies of scale are diluted. WithoutRead More

Facebook goes down, what about influencer marketing?

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Facebook , Instagram and its entire network of services, including WhatsApp , and even the internal communication tools themselves fell on September 4 forRead More

A Facebook Marketing Strategy Made Easy: How to Get Clients Online

Opinions expressed by Entrepreneur contributors are their own. What’s the latest and most effective Facebook marketing strategy to implement? The answer is very simple: use your personal Facebook profile to rock the organic Facebook marketing game.  We will review the four crucial steps to take: Resource Library Page

Live Now: 5 B2B Brands Winning With Live-Stream Content

How can B2B brands harness the increasing power of live-streaming content to build audience engagement? Over the course of the pandemic, live-streaming events have catapulted onto our screens and into many new areas of our business lives, and as 2022 looms, there’s no sign that live-stream content usage will dissipate.Read More

How to Give Your Email Engagement a Boost Ahead of the Holiday Season

Opinions expressed by Entrepreneur contributors are their own. Many things have changed about email in the past year. While engagement increased since the pandemic began, Apple’s recent updates to email privacy have caused email marketers anxiety.  Apple’s Mail Privacy Protection prevents senders from tracking information about people who open theirRead More

Weekend Favs November 6

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Stop Chasing Trends

Opinions expressed by Entrepreneur contributors are their own. What is trending on social media today is old news tomorrow. I am reminded of this truth at the dinner table with my two teenage daughters. The conversation usually goes something like, “Hey girls, have you seen this funny video that hasRead More

3 Secret Reasons Why Your Brand Needs a Rewards Program

Opinions expressed by Entrepreneur contributors are their own. As brands constantly invent new ways to engage with their audience, customers are concurring with new technology faster and faster. They expect a higher form of a relationship with their brands — customer service just won’t cut it. To succeed, you needRead More