Opinions expressed by Entrepreneur contributors are their own. Should public relations for charities and nonprofits be implemented differently compared to for-profit businesses?  For nearly 20 years, I’ve been asked a variation of this question by nonprofit leaders. Since I launched my PR firm about a decade ago, the question comesRead More

In this episode of the Speaker Springboard Podcast, I talk with host, Alfred Poor, about my new book The Ultimate Marketing Engine. We’re talking about not just what you need to do to have effective marketing, but we dive into some of the things not to do. And I haveRead More

Opinions expressed by Entrepreneur contributors are their own. Podcasts can be an amazing marketing tool, giving you increased publicity and a built-in platform to advertise your products and services. Over the last decade or so, podcasts have grown from niche hobby to mainstream media channel. In line with this growthRead More

Opinions expressed by Entrepreneur contributors are their own. Did you know that 68 percent of online experiences begin with a search engine? While many people certainly know exactly where they want to end up, many don’t, which presents companies with a unique opportunity to capture traffic that they wouldn’t otherwise receive.Read More

Creating Customers for Life In this episode of the Amazing Business Radio, I talk with host, Shep Hyken, about my new book The Ultimate Marketing Engine. We discuss how to serve, understand, and create evangelists out of your ideal customers. Listen to the Amazing Business Radio episode here. @import url(“//fonts.googleapis.com/css?family=Karla:700&subset=latin”);@importRead More

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. Globalization and the opening of the market are phenomena that allow the arrival of products and investments to different countries. Likewise, many regional brands grow to the point of becoming attractive products for multinationalRead More

Agency Spark Podcast with Alex Brueckmann The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new SparkRead More

Opinions expressed by Entrepreneur contributors are their own. Like it or not, some products and services naturally have a lot more competition than others. Even if you have a high-quality offering, it can be surprisingly easy for it to get lost among a sea of similar competitors. When trying toRead More

Opinions expressed by Entrepreneur contributors are their own. It was only a few hours after the NCAA finally broke its longstanding stance barring student-athletes from capitalizing on their fame when strange sponsorships began rolling in. Dawand Jones, a six-foot-eight lineman for Ohio State, urged his 2,700 followers to buy candles —Read More

Opinions expressed by Entrepreneur contributors are their own. I’ve seen some marketing magic in my day. But when I saw that the Disney marketing team was making hay out of a leak of a possible trailer for a movie that might happen, if we wish really hard, for the nextRead More