B2B Marketing News: LinkedIn Buys Jumprope, B2B Tech Buying Trends, YouTube SEO Study, Nielsen’s Cookie Alternative, & Google’s Record Ad Revenue

LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator ToolsMicrosoft-owned LinkedIn (client) has acquired video tutorial creation app firm Jumprope, with the array of creator tools from the acquisition set to help enhance LinkedIn Learning and other areas of the professional social media platform, the companyRead More

Breaking Down Silos For A Better Customer Experience

Marketing Podcast with Brandi Starr In this episode of the Duct Tape Marketing Podcast, I interview Brandi Starr. Brandi is the Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy, and co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive. KeyRead More

5 Reasons Why You Shouldn’t Use a Drone for a Real-Estate Listing

Drone photos and videos can be a great way to market a property, but it’s not always necessary. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 5, 2021 3 min read Opinions expressed by Entrepreneur contributorsRead More

Modern Sales Mastery Show – The Ultimate Marketing Engine

Catch my conversation with Vengreso’s Viveka von Rosen on the Modern Sales Mastery show, where we discussed “Optimizing The Customer Journey.”You can also look forward to hearing tips from my new book, “The Ultimate Marketing Engine,” which tackles the latest evolution and innovation in the world of marketing and howRead More

5 Marketing Lessons We Can Learn from Nike

Hit the ground running in your business by implementing these strategies. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 5, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Hearing the words “JustRead More

Did You Forget the Ketchup in Your Marketing Strategy?

August 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Recently, my family and I headed down to the Columbia River to have a BBQ because summer equals hamburgers, am I right?  It was a beautiful summer day, and we were all excited because we all loveRead More

How a Full Stack Marketer Can Be Suitable for Businesses

When your budget is small, the right type of full stack marketer can be your rockstar. August 4, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. As the pandemic hit several industries, the situation has given birth to rethinking performance growth in all the areas — including marketing. While digitalRead More

How To Thrive With Purpose-Driven Digital Marketing

Agency Spark Podcast with Stu Swineford The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new SparkRead More

How Personal Values Will Shape the Future of Marketing

August 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Stewards, champions, advocates and builders. These are some of the new archetypes marketers are embodying. We’re doing far more than sales, promotion and brand building. We’re driving innovation, bolstering capabilities and assuming responsibility for company growth. We’ve all beenRead More

What 5 Recent Search Marketing Changes Mean For B2B Marketers

How can B2B marketers adapt to the latest changes in search engine marketing? Google, Bing, and other search engines have continued to refine their services, bringing changes that B2B marketers need to be aware of. Holding the dual roles of the world’s most popular search engine and its biggest searchRead More