How to Navigate the Fast-Changing Digital-Marketing Landscape

The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 15, 2021 5 min read Opinions expressedRead More

How El Zorro and Robin Hood can help you tell the story of your brand

July 15, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. As a teenager I used to watch two series on television: one about the deeds of Robin HoodRead More

Neither the eggplant or the peach: These are the most used emojis

This July 17 is World Emoji Day. We leave you 4 tips to use emojis correctly at work. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 15, 2021 2 min read This article was translated fromRead More

The #PirateBroadcast – The Ultimate Marketing Engine

John Jantsch sits down with host Russ Johns on the #PirateBroadcast to discuss his upcoming book, The Ultimate Marketing Engine. Not only are we going to be talking about a new book that he’s going to be releasing here shortly, but we’ll also talk just life in general and someRead More

Should Your Business Be Utilizing Influencer Marketing

Agency Spark Podcast with Paul Benigeri The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new SparkRead More

What is Authentic Marketing, and How Is It Different From Public Relations?

The two are often confused. July 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. As advertising loses its effectiveness, marketersRead More

Every Content Marketer Should Use These 9 Tools

July 14, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Sixty-five percent of total ecommerce sessions were generated through search in 2019, and the global ecommerce market is projected to produce $4.89 trillion in retail sales this year. Among those search-generated ecommerce sessions, more than half have come fromRead More

Productivity Pulsars: Blast Into Orbit With 5 Efficiency Boosters For B2B Marketers

How can B2B marketers boost content creation productivity and avoid that dreaded black hole of inefficiency? As TopRank Marketing chief executive and co-founder Lee Odden said in 2018 in 16 Ways to Be More Efficient with Content Creation, “Without additional budget or writing resources, the most practical way to squeezeRead More

10 commercials that live the hearts of all of us who grew up in the 90s

Do you remember these ads? If you were born in the 80s, sure you are. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 14, 2021 6 min read This article was translated from our Spanish editionRead More

Turning Negativity Into Resilient Fuel

Marketing Podcast with Kelly Lewis In this episode of the Duct Tape Marketing Podcast, I interview Kelly Lewis. Kelly is the founder of Damesly, a boutique women’s tour company, and creator of Go! GirlGuides, the world’s first series of travel guidebooks designed specifically for women. She’s also the author ofRead More