June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure and manage multiple brands. The tendency is to jump straight to logo development forRead More

June 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your recognizability and avoid alienating your existing customers. With this much at stake, aRead More

June 10, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. If you’re like most entrepreneurs, you may have tried to launch a product or service without a well-defined plan. You may have tried throwing every marketing strategy at your customer base, hoping something would stick. When your audience doesn’t buyRead More

June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I had an interesting project come across my desk the other day. The author had worked out a solid marketing strategy for the business book he was writing. (Having a strong marketing plan is essential when writing nonfictionRead More

Businesses have better ways to find the right partners. June 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In a world where personal touch matters, why are businesses still using an impersonal, fill-in-the-blank method to find the right vendors? Companies that rely on antiquated RequestsRead More

June 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I just finished reading Matthew McConaughey‘s autobiographical book Greenlights, and it has quickly found its way onto my “Best Books Ever Read” shelf.  Here’s what all nonfiction writers can take away from his book.  1. Practice your craftRead More

Agency Spark Podcast with With Travis McKnight The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the newRead More

How does influence help B2B brands achieve success? Influence may be multifaceted almost to a fault, however a key essence is its role in providing smart answers to the questions your audiences have. Reaching target audiences through digital channels was recently found to be a top-three critical challenge for B2BRead More

June 8, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. How do you solve a problem like a boring logo? Let me tell you, uninspired logos are just the worst for a business that’s trying to grow. They don’t represent. They don’t carry their weight. They’reRead More

June 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. What does the word “branding” mean to you and your business? Does it apply to your marketing or sales strategy? But if the intention of marketing is to sell, and the intention of selling is toRead More