Weekend Favs May 29

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

3 Marketing Pricing Strategies That Will Win You More Customers

You’re probably pricing your products and services the wrong way. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. May 29, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs are usually moving so quickly toRead More

Using Gifts To Cut Through The Noise

Marketing Podcast with John Ruhlin In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He’s also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals,Read More

How Marketing Agencies Can Integrate Inclusivity Into Their Organization and Work

May 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. While inclusion and diversity have always been essential, they have become even more essential for marketers due to the industry’s current pandemic and cultural climate. Simply put, we’re dealing with two huge issues right now: a peopleRead More

B2B Marketing News: B2B Video Completion Rates, US Ad Spend Soars, Google’s New Starline 3D Chat, & What Makes A Brand Meaningful

Twitter Re-Opens Public Applications for Profile VerificationFor the first time since November, 2017 Twitter has begun allowing users to apply for verified profile status. As the new option is rolled out, a verification application option will appear within a Twitter user’s account settings, allowing brands to seek a blue check-mark,Read More

The future of ecommerce: From marketplace seller to the exit of your company

May 28, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The preference of customers for ecommerce increased exponentially in the last year because of the pandemic caused byRead More

A postal company in Spain presents a ‘confused’ campaign against racism

“The darker the color of the stamp, the less value it will have.” The aim of the brand is to show that the value of life should not be defined by the color of the skin. Is it clear to you? Free Book Preview: Brand Renegades Discover how two entrepreneursRead More

3 Storytelling Force Multipliers That Drive Sales

May 27, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you want your sales copy to generate more revenue? Consider the few seconds required to read that sentence; that is the same amount of time sales copy has to grab a customer’s attention in today’sRead More

9 Advanced Twitter Tips and Tricks

February 18, 2014 5 min read Opinions expressed by Entrepreneur contributors are their own. In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. InRead More

5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy

Your story motivates customers to choose your business, stay with it and help it grow. May 26, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Your business can’t afford to be a faceless entity — just one more potential choice in a sea of options. ThrivingRead More