6 Tips on Grabbing Major Media Coverage for Your Business

In order to obtain an optimum amount of eyeballs, first understand how to catch a journalist’s attention. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! April 27, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Back when I was workingRead More

B2B Content Marketing: 10 Tips to Level Up Your Writing Skills

What is the biggest challenge a writer faces?  Nothing. Well, by “nothing,” I mean a blank white screen and a blinking cursor.  It mocks you with its unlimited potential. It fills you with fear that anything you put on that screen won’t be an improvement over its pristine emptiness. WeRead More

Beyond SEO: B2B Content Optimization for Trust and Customer Experience

As the world’s most popular search engine, Google says its mission is to “Organize the world’s information and make it universally accessible and useful.” To be the best answer for customers that are looking for solutions, B2B marketers need to understand the opportunities to make information easy for search enginesRead More

Why Marketers Are Suffering From Bad Content

And what to do about it. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! April 26, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Content marketing is one of the dominant strategies in the modern digital marketing world. That’s partiallyRead More

4 Ways to Build Brand Loyalty as the Economy Opens Back Up

April 26, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Despite the economy starting to open back up, many businesses have not been able to survive the the events of the last year or so. However, there are many others that have kept their doors open.Read More

Reviving the Sun: Luis Miguel and his relaunch campaign

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We all have a first memory of El Sol . Mine, late, corresponds to the year 1985 when he sang “Noi, ragazzi di oggi”Read More

Weekend Favs April 24

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers

April 23, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out now via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. Much ado was made about the new Influencer Agreement announced by the Screen Actors Guild and American Federation ofRead More

6 Key Tips to Level Up Your Content Marketing Strategy

April 23, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to a business’s activities and initiatives online, content marketing is absolutely critical to a digital strategy’s success. Content is typically defined as the information and experiences a business directs towards a base of potentialRead More

B2B Marketing News: CMO Priorities Study, Global State of Media Report, Google Updates Ad Insights, & U.S. Ad Spending Surges

Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and CreatorsTwitter has begun testing new brand and creator professional profiles, which include information about a business, verification badges, and which may feature galleries and other elements, the social media platform recently announced. Social Media Today These Are Marketers’ Top OrganizationalRead More