The Answer to Influencer Marketing’s Biggest Question Lies in Understanding Channels of Influence

March 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The first and most frequent question I field from entrepreneurs about influencer marketing is, “How do I find the right influencers to use?” Honestly, I’m happy that’s the top-of-mind question for most. It shows they knowRead More

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend

Agency Spark Podcast with With Chase Chappell The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode ofRead More

How to Stand Out in a Crowded Content Marketing Space

March 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, soRead More

Always Have A Backup: Why B2B Marketers Must Be Prepared

Are you ready for World Backup Day? For World Backup Day we want to explore the importance of backing up not only your business’ data, but why B2B marketers should always have a backup plan B — and preferably also a plan C and D — at the ready. “Don’tRead More

15 Chrome Extensions Every Marketing Consultant Should Employ

Chrome extensions are incredibly useful (and often underrated) tools for marketers. They allow you to tailor your daily online experience to your specific needs, your job, and your productivity. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects. There are manyRead More

How to Create an Effective Sales Funnel Using Instagram

May 31, 2017 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this book when youRead More

How to Pinpoint the Best Social Media Platform for Your Business

Stop chasing shiny new social media platforms, and be consistent on a few. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now March 30, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Snapchat, TikTok, Twitch,Read More

7 Ways to Turn Instagram Followers into Customers for Life

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now June 7, 2017 5 min read Opinions expressed byRead More

How Taco Bell Proves Old-School Marketing Tactics Still Work

March 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Over the last few years, the marketing world has focused on digital transformation. Marketing professionals have embraced online and mobile channels to such an extent that the old-school marketing tactics of television and radio might haveRead More

Creating B2B Podcasts That Rise Above The Noise

It’s never impressive to hear someone say they have a podcast. Making a podcast is easy! I have one that’s nearly a decade old and 400 episodes strong.  The hard part is getting people to listen. My personal podcast has maybe 200 monthly listeners and brings in just enough inRead More