Free Webinar | Feb. 11: Smart Storytelling for Impactful Marketing
Join Julian Mitchelll, Founder of IQ Labs Inc., to learn the art of strong brand building through impactful storytelling. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. Brought to you by T-Mobile for Business The convergenceRead More
5 recommendations to strengthen the relationship with your buyers
January 25, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic caused radical changes in consumer habits. Confinement measures, restrictions imposed on the commercial sector andRead More
5 Standout Traits of the Best B2B Content Marketers
My favorite part of playing a sports video game is the “Create a Player” function. It gives me the opportunity to set realism aside and dream up the most legendary, dominant athletic specimen imaginable. On the basketball court, no real-life point guard would be able to match up against “DimesRead More
Weekend Favs January 23
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
What Marketers Need to Know About Influencer Marketing in 2021
January 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. What’s on deck for influencer marketing in 2021? From everything we’re seeing, it should be a year filled with demands for creative production and on-point strategy. Here’s what’s on our radar for the upcoming year. 1.Read More
How to Simply (and Successfully) Market Your ‘Not-So-Sexy’ Business
January 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems that most media attention tends to go toward startups that offer something innovative and exciting. The latest app or “disruptive” brand is what will inevitably get the most attention. The thing is, not everyRead More
5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand
January 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Here’s a piece of advice that could gear up any new brand for a strong start: Market it early. There’s absolutely no point in waiting for your brand’s day one before getting into marketing. And asRead More
B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions andRead More
The Making of GreenPal with founder Bryan Clayton
Marketing Podcast with Bryan Clayton In this episode of the Duct Tape Marketing Podcast, I interview Bryan Clayton. He’s the CEO and co-founder of GreenPal. An online marketplace that connects homeowners with local lawn care professionals. Questions I ask Bryan Clayton: What does GreenPal do and how does it function?Read More
2021: The Year of the Customer
January 21, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. OurRead More
