December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s not enough to have a competitive advantage in the Covid-19 era. Marketing must adapt to the new normal, and crafting a strong and authentic brand helps with this process. Brand-building is a long-term initiative thatRead More

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. I receive lots of requests asking to add guest posts (read: backlinks) on my website. My mailbox is filled with link requests and pitches asking for all sorts of things. This is part and parcel of running aRead More

Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and proliferation. As they say, we live in an age of information overload. What can B2B marketers do to stand out? Simply create more “useful content”? For 2021 andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with Nate Guggia In this episode of the Duct Tape Marketing Podcast, I interview Nate Guggia, content creator and brand marketer at Job Portraits. Nate Guggia is also the author of Nate is Learning a newsletter by, about, and for professional people people. Questions I ask Nate GuggiaRead More

In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. The saying ”failing to plan is planning to fail” couldn’t be more true. If you want your business to be successful, you have to have a game plan. But whereRead More

December 11, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, mostRead More

December 11, 2020 5 min read The holidays are here and with the usual merriment comes the constant stream of holiday cards. Most of us keep and display the ones sent by friends and family. Holiday cards from businesses? They’re nice, but honestly, they usually go right into the trash.   ButRead More

December 11, 2020 14 min read Opinions expressed by Entrepreneur contributors are their own. Does your online course marketing plan look anything like most course launches?: Actually, almost all new course creators suffer this problem. You’re an expert in your field, but not an online marketer. You’ve just spent monthsRead More

To create consistency (and success) across multiple locations, franchises should find a marketing agency that understands their story-and knows how to tell it across platforms. December 11, 2020 3 min read This story appears in the December 2020 issue of Entrepreneur. Subscribe » 1. Marketing Is About Messaging…and Infrastructure From AfifRead More