December 11, 2020 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The New Year’s Eve season, which closes the 2020 sales period is considered the best season, is justRead More

One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year42 percent of B2B technology executives say they’ll meet their revised 2020 key performance indicators, while 16 just say they won’t meet KPIs — two of several items of interest to digital marketers in recently-released survey data. MarketingChartsRead More

December 10, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The Covid-19 crisis has changed the world and our lifestyles drastically. These days, we open up our Zoom app to talk to friends. We join a Slack call to meet with the boss. We help ourRead More

Marketing is the lifeblood of freelance businesses—if you neglect it, then your business can suffer major consequences. In this video, Laura Briggs will walk you through the four most dangerous marketing mistakes freelancers make below and how to avoid them: Building your entire business on referrals Having one major client Read More

Just what is a B2B influencer, and what do they actually look like? In our new third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about. Successful B2B influencersRead More

We feel that we “need” one more garment, that the friend has more clothes, that there are accessories that we are lacking … even though there is no more space in the closet. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketingRead More

December 10, 2020 10 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Creating a brand and marketing it online has great challenges. Learn how to go from idea to projectRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. I miss the office, I miss seeing our teams all over the world, as much as I miss analyzing each juicy new episode withRead More

Think of your strategy as a machine that’s made up of different small parts all working toward one goal. December 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Figuring out a strategy that improves social media engagement and conversion rates — and aligns with businessRead More

2020 saw the continued rise in influencer marketing’s scope and success in both B2C and B2B industries. This continued an explosion of interest in the practice over the past several years, and with more practitioners than ever now going all-in, influencer marketing has continued to be a primary focus onRead More