Now Is the Time for B2B ContentDuring the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessionsRead More

September 17, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. One of my favorite aspects of my job is helping founders bring their vision to life and launch their brands.  Yes, it’s absolutely exciting to work with a brand when they’re already established, but being in thoseRead More

September 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has significantly changed business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, declining open rates, or increasing churn; it’s that buyers now expect a fundamentally different relationship with your company.” Consequently, creating compelling, relevantRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Tommy Mellow In this episode of the Duct Tape Marketing Podcast, I interview Tommy Mellow the founder of A1 Garage Doors, a $50M home service business.  Tommy also created The Home Service Expert, the No. 1 learning resource for ambitious homeRead More

September 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re like 15% of B2B marketers, your eyes are squarely focused on account-based marketing—but you haven’t fully invested in the strategic approach just yet. Account-based marketing, or ABM as it’s commonly known, flips classic marketingRead More

September 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From mom and pops to global brands, we’ve all felt frustrated at times with paying money to Google, Microsoft, Amazon, or any number of other paid search platforms for your own brand name.  The biggest questionRead More

September 16, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. With U.S. schools reopening amid the ongoing health crisis, educators and parents need more help than ever — not only with their primary roles, but also with the job of getting kids of all ages to buy into safetyRead More

What’s new at YouTube, and how are B2B marketers using the world’s largest video platform in creative and engaging campaigns? Let’s take a look! Google’s omnipresent YouTube brought in revenue of over $15 billion in 2019, has over two billion monthly active users (MAUs), and by some estimates is consideredRead More

September 15, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. When I graduated from college, the best career advice I never followed was to build my professional network. As an introvert with a borderline avoidant-personality-disorder, I preferred the mellow illumination of my computer screen, and theRead More

Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 15, 2020 2 min read If you ever daydreamed about telling a cabbie, “Yo homes, to Bel-Air!” then your chance is finally here. Yesterday Will Smith posted onRead More