September 15, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Conversion rate optimization is generally viewed from the lens of customer acquisition: “How can we A/B test different aspects of our marketing campaigns and storefront to boost sales?” However, what happens after the sale? What happens whenRead More

September 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Sixty-two percent of Americans were working from home as of late spring, according to a May 2020 Gallup survey, making ecommerce even more critical to any successful marketing campaign. Social channels are especially helpful in encouraging customer demand, which offsets riskRead More

Join Henry Schuck, ZoomInfo co-founder/CEO, as he discusses how his company became the global leader in go-to market intelligence solutions and practical leadership advice. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 15, 2020Read More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Donata Kalnenaite In this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon. Donata is also the engineer behind the policy questions and text provided by Termageddon. She is a licensed attorney and a certifiedRead More

Effective branding is about much more than just making an impression. Here’s how to build your business by properly developing your brand. September 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you are who you are because you’ve decided to separate yourselfRead More

September 14, 2020 6 min read If you attended a dinner party in the mid-1800s, you might have eaten each food with a different fork. There were forks designed specifically to eat sardines with. There were lettuce forks. Macaroni forks. Pickle forks. Cherry forks. For dessert, you’d have used a pastryRead More

If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always onRead More

September 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. “Ultramarathon Man” Dean Karnazes is a jerk. I say this jokingly because the year I ran my first marathon, he ran 50 marathons in 50 states in 50 days. He’s also written several bestselling books about hisRead More

September 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm.  Don’t get me wrong — this doesn’t mean they’re not effectiveRead More

September 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Cornerstone concepts act as the invisible structure for a sales letter. Like bricks, they build on each other and become a conversion machine for sales.  You’ve probably heard that a persuasive sales letter has certain elements including headlines, emotional storytelling,Read More