Using PR to Generate New Leads Is More Important Than Ever
A five-step guide for translating press coverage into new customers. June 12, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. As the economy reopens, entrepreneurs and businesses need a strong PR play more than ever before so they can mitigate risk, secure positive exposure for theirRead More
B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs
Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlightDemand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers andRead More
Don’t Listen When Your Customers Say They’re Reining in Spending
During and even after a crisis, people respond emotionally … and they spend the same way. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 11, 2020 3 min read Opinions expressed byRead More
How to Add Affiliate Marketing to Your Content
Subscribe: Apple Podcasts | Android | Marketing Podcast with Matt McWilliams In this episode of the Duct Tape Marketing Podcast, I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting. He provides marketing consulting to small and medium-sized businesses ranging from retail clothing to music instruction.Read More
Project Management FAQ: Top Questions B2B Marketers Ask About Projects and Process
What is every B2B marketer’s favorite word? Process. Okay, I’m kidding. For people who live and work in a creative field like B2B marketing, process has a little bit of a reputation. A reputation for stifling the creative process with extra steps, procedures, and — depending on who you askRead More
How to Identify the Best Long-Tail Keywords
June 10, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords. These are longer phrases that peopleRead More
Now Is the Ideal Time to Invest in Influencer Marketing
Influencers drive engagement and are cost effective. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 10, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Coronavirus has thrown theRead More
The Guide to Great Podcast Guesting
Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today’s show is part 2 on podcasting. If you missed part 1, I covered why every small business should have a podcast, you can go back and listen here. In part 2, I am going to talk about beingRead More
B2B Brands Take a Stand: 5 Examples of Going Beyond Words to Action
It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO Lee Odden recently observed in Marketers: We Can Do Better Than Words with Action, “We can all agree that there has to be a change and that weRead More
How to Have a Successful Consulting Practice During Uncertainty
Subscribe: Apple Podcasts | Android | Marketing Podcast with Michael Zipursky In this episode of the Duct Tape Marketing Podcast, I interview Michael Zipursky, the CEO of Consulting Success. He’s advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, butRead More