Learn trends, tools, ad sales, programmatic advertising, and more. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 9, 2020 2 min read Disclosure: Our goal is to feature products and services thatRead More

Okay, marketers, here’s your content marketing challenge for the day. Your target audience includes the following: Small business owners Gamers Teachers Lifestyle bloggers Young professionals/Entrepreneurs All you have to do is come up with messaging that will resonate with each of these groups, while repurposing as much content as possibleRead More

June 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. While having a great product or quality service is undeniably important, these aren’t necessarily the things that will win you loyal customers. More often than not, buyers are influenced by a brand’s ability to form emotionalRead More

Learn how to position your brand with buyers in this new economy. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 8, 2020 1 min read Opinions expressed by Entrepreneur contributors are theirRead More

The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership. In fact, those strong relationships with industry experts create value for driving marketing performance across theRead More

Plus, this branding expert explains how entrepreneurs can use content creation to foster growth. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 6, 2020 1 min read Opinions expressed by Entrepreneur contributorsRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Twitter now lets you schedule tweets from its web appMarketers looking for alternatives to how they schedule tweets now have the option to do so directly within Twitter itself. Twitter’s rollout of what had been solely a test feature that began in November also includes the ability to save draftRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. Laura delivers strategic thinking, well-honed wisdom, and perspective generated by decades of navigating change acrossRead More

Never in my wildest dreams did I ever think I’d send an email with the subject line: USA on Fire – What are we doing? What do we say? My message started with: “The past few days have been tragic and surreal to say the least. I feel we haveRead More