5 Lessons That Will Help Your Business Get Through a Crisis
May 22, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The coronavirus outbreak has thrown us all for quite a loop. What could have been an exciting and prosperous year has quickly turned into overwhelming feelings of uncertainty, fear, and anxiety. With major corporations in theRead More
B2B Marketing News: Biggest B2B Differentiators Study, Facebook Buys Giphy, LinkedIn Prepares Stories, & Facebook’s New Video Chat
B2B Decision-Maker Survey: COVID-19’s Impact on Marketing, Buying, and Sales65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers contained in newly-released U.S. B2B pandemic response survey data. MarketingProfs Facebook just bought GiphyFacebookRead More
It’s Time to Get Creative and Adapt Your Marketing to the Crisis
Now is the time to be agile. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The business world isRead More
How Much Time Should You Be Spending on the Google Algorithm Update?
May 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. On May 4, a day filled with nerdy Star Wars jokes, Google‘s public search liaison Danny Sullivan made an important announcement via Twitter: “Later today, we are releasing a broad core algorithm update, as we do several timesRead More
How to Define Your Path Towards Wellness
Marketing Podcast with Dr. Nancy Trimboli In this episode of the Duct Tape Marketing Podcast, I interview Dr. Nancy Trimboli, a health expert, and chiropractor with over 25 years of experience. She has taken the lessons she learned from her father, an Episcopalian priest, and from earning a black beltRead More
Older Workers Must Be Proactive About Their Future
May 21, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Rick Terrien is the author of Ageless Startup: Start a Business at Any Age, via Entrepreneur Press. Buy it now from Amazon | Barnes & Noble | IndieBound. The world has changed. This is not a drill. Older workers are especially vulnerable toRead More
How to Measure Changing Marketing Goals During a Crisis
In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new wave pop. It’s a bop, as the kids say, and confronts hardship — truthful and emphatic with a spoonful of sugar. via GIPHY DuringRead More
Generating referrals is your highest payoff activity right now
Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers. In other words, buyers are beingRead More
Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer
Today is day 4,777. Not days quarantined, but days working remotely. On Monday, March 23, 2007 I started working remotely, and 4,777 days later I still do. A staple aspect of my daily work life that had been the exception for most marketers is now — at least temporarily —Read More
What Does the Crisis Mean for the Sharing Economy?
May 19, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The global health crisis has rocked the sharing economy. Uber and Lyft drivers have seen their incomes plunge as people shelter in place. Airbnb bookings have tumbled, and its services have been banned in some cities andRead More
