5 Types of Video That Improves Marketing Content
Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is theRead More
Podcast Advertising: Is Programmatic the Next Big Thing?
May 19, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. With at least 150 million monthly listeners in the U.S. alone, it’s no surprise that everyone from global brands to small businesses are turning to podcasts as their next key advertising investment. After all, podcast ads are, for the mostRead More
How to Improve Your Customer’s Journey
Marketing Podcast with John Jantsch In today’s podcast, I want to talk with you about something I’ve been thinking about a lot. It’s actually one of the key elements in my next book. But first, let’s start with some back story. In the 80s, there was a brand that becameRead More
Break Free B2B Marketing: Latane Conant of 6sense on Reinventing the CMO Role
What’s in a job title? In my tenure as a marketer, I’ve met gurus who don’t live on mountaintops, ninjas who don’t know martial arts, and evangelists who don’t preach on Sunday. At worst, these creative job titles are pure puffery. But at best, they serve as a statement ofRead More
We Lost $140k in Sales in Less Than 30 Days. Here’s What We’re Doing to Fix It.
May 18, 2020 12 min read Opinions expressed by Entrepreneur contributors are their own. The following article is written by Ben Angel. Author of the book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound. And be sureRead More
10 Worst Practices for B2B Influencer Marketing – Don’t be a Clown
When it comes to sharing B2B marketing advice, I prefer not to clown around too much and do my best to be positive and optimistic with trends, insights and how to’s focused on looking forward towards best practices and getting better results. Marketers expect serious results but unfortunatley, many B2BRead More
This $25 Tool Might Be the SEO Magic Weapon Your Site Needs
Optimize your site and win Google search on a budget. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 17, 2020 2 min read Disclosure: Our goal is to feature products and servicesRead More
Weekend Favs May 16
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
The 17 Best Content Marketing Books You Can Read Right Now
May 15, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to up your content marketing game right now? Are you tired of seeing the same books on everyone’s “best of” list? Me too. Don’t get me wrong, those books are good, and someRead More
4 Tips For Pivoting Your Brand in the Current Crisis
May 15, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. While most business owners are used to adapting to different trends and new strategies within their industries, the global health crisis has officially changed the way we do business. Until it’s safe to resume in-person activities,Read More
