While their importance pales in comparison to many other things taken away by our society’s ongoing lockdown, I do find myself missing sports. Going without them during a difficult time causes me to appreciate the comfortable routine and reliable distraction they provide all the more. Those who know me willRead More

May 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt.  Whether you’re an individual, entrepreneur or brand, the need of the hour isRead More

Marketing Podcast with John Jantsch Right now, at the beginning of May 2020, a lot of businesses are encouraging you to innovate. Distilleries are making hand sanitizer, bakeries are teaching online classes, and so on. This has many people asking; What should I do? How should I innovate? I loveRead More

Regardless of your industry, JumpStory has assets for you. May 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ourRead More

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first step to establishing aRead More

B2B marketing is boring, doesn’t feature influencers, and uses only monotonous white papers and lifeless case studies — we’ve all heard these stereotypes, but what is the reality of B2B marketing in 2020? The traditional image of dull B2B marketing has been turned on its head in recent years, andRead More

Get exposure, offer stellar customer service, and be nimble. May 5, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing a product and a service are very similar in some ways: You have to identify your customers and their needs, and then craft your pitch toRead More

Marketing Podcast with Steve Blank In this episode of the Duct Tape Marketing Podcast, I interview Steve Blank, considered one of the fathers of modern entrepreneurship – is a seral entrepreneur-turned best selling author and educator. Steve focuses on how startups are built, how entrepreneurship is taught, and how bigRead More

What do we mean when we talk about a transformation in marketing? Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and fasterRead More

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digitalRead More