I wrote a special song just for you: Happy birthday to you Happy birthday to you Happy birthday, dear reader of the TopRank blog, Happy birthday to you Are you emotionally moved or impressed by my effort? Probably not. Even if I used a little tech wizardry to insert yourRead More

May 11, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still,Read More

As business customers with questions are ignoring tone deaf brand marketing (and tiring of Pandemic messaging too) they are increasingly in search of information more than ever. Trust Radius reports that some B2B tech categories are seeing anywhere from 194% to 613% increases in search driven traffic. Search engines areRead More

May 10, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances,Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Four easy ways to amplify your impact. May 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by theRead More

How COVID-19 Is Impacting Business Event Planning70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events dueRead More

May 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Business is hurting across the globe. Supply chains have been disrupted. People are staying home. Many businesses that rely on traditional sources of revenue are not able to stay open. For solopreneurs, the pain can be evenRead More

When every new business is launching digitally, you need these things to stand out. May 7, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In my journey as an entrepreneur, I’ve had many digital launches: my podcast, my line of false lashes, my books, a personal brandingRead More

Marketing Podcast with Danny Iny In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, the founder and CEO of the online business education company Mirasee. His work on strategy training won special recognition from Fast Company as a “World Changing Idea.” He has been featured in theRead More