Make the information they’re looking for easy to find. April 29, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When a visitor lands on your website, not all of them will want to read an entire page. Most likely, they’re looking for just one or twoRead More

Marketing Podcast with Minter Dial In this episode of the Duct Tape Marketing Podcast, I interview Minter Dial a professional speaker, history fanatic, and president and founder of Digitalproof Consultancy, a strategic firm providing digital and brand consulting to clients. He is also an award-winning author, including his latest bookRead More

Make your web content pop with beautiful illustrations. April 29, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerceRead More

Why should B2B marketers give a DAM? When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it’s B2B influencers, social, search, content, video or always-on marketing. It’s also one of the top investments an organization can make forRead More

April 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound There are just a few plain andRead More

Getting backlinks can seem like a daunting task. How do you get other businesses to link to your site online? If you don’t have any backlinks yet you can get up and running pretty quickly by tapping your existing partners and resources within your community. Things like the local chamberRead More

Everyone in B2B is talking about account-based marketing. And almost everyone is practicing it in some form — around 93% of organizations, according to SiriusDecisions. “Not many are killing it though,” says Kelvin Gee. “That’s the problem. They start pilots … then they re-launch and learn from the mistakes. That’sRead More

April 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound When beta testing your business name, my first inclination is to say “Don’t.” Be confident. Stick to your choice. ButRead More

April 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In March 2020, IHS Markit Chief Economist Joel Prakken announced a popular consensus among economists that the financial stress stemming from the coronavirus epidemic will inevitably weaken 2020 economic growth. In just the past four weeks, over $4 trillionRead More

Influencer Marketing in the B2B world is fast growing as an essential part of the marketing mix. How brands implement influencer engagement strategies varies from one off campaigns, to event activations to passive social engagement to the topic of this post: Always On Influencer Marketing. According to research from Linqia.Read More