Weekend Favs April 25
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
The Relationship Economy and 10 Ways to Improve Your Professional Relationships
April 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Over the last few years, our work and personal lives have been slowly evolving to exist within a growing digital society. There have been dramatic changes to our access to information, entertainment, and work processes. AlthoughRead More
B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features
10 B2B Tech Categories Gaining Interest Because of COVID-19Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs Magnifying the Massive Growth ofRead More
Why Marketing Activities and Tracking Will Help Your Ageless Startup Succeed
Find out how to let the world know what you’re doing with these easy-to-follow tips. April 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound. It’s vital that you learnRead More
Elevate Your Brand Visually with Easy Design Editing
Marketing Podcast with Payman Taei In this episode of the Duct Tape Marketing Podcast, I interview the founder of Hindsight Interactive and Visme, Payman Taei. Payman’s background in Biology has led him to truly believe in the art of evolution. He constantly strives to create new as he believes ifRead More
How to Know If You’re Producing Quality Content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Opinions expressed by Entrepreneur contributors are their own. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’sRead More
Should B2B Marketers Embrace Ephemeral Content?
One great thing about being a young Gen X’er: There was no social media during my junior high and high school years. Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. So it’sRead More
10 Tips for Increasing Your Landing Page Conversion Rates
April 22, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble A conversion email series typically sends recipients to a landing page that offers more in-depth content or sellsRead More
How to Make Every Marketing Dollar Count During a Crisis
April 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Not even the most well-prepared businesses have the resources to hunker down and wait out a months-long crisis. Stop investing in marketing, though, and your company won’t make it through the long night of the coronavirusRead More
Shift Your Marketing for the ‘New’ Normal
Marketing Podcast with Mark Sanborn On this episode of the Duct Tape Marketing Podcast, I interview Mark Sanborn, who is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building,Read More
