“Can I Ask for Payment During Coronavirus?”
Yes, but you need to craft a very compelling, very targeted pitch. April 17, 2020 4 min read During normal times, many entrepreneurs build partnerships, seek sponsorships or offer other paid opportunities. But what are we to do now, when budgets are tight and the future is uncertain? Can you stillRead More
5 Ways to Grow Your Customer Base Organically
April 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreignRead More
Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers
How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of severalRead More
Use Reinvention in Your Business to Thrive
Marketing Podcast with Alex Kantrowitz On this episode of the Duct Tape Marketing Podcast, I speak with senior technology reporter at BuzzFeed News and author Alex Kantrowitz. Alex’s first book “Always Day One” dives deep into tech titans’ ability to continue to invent like a startup. Through 130 interviews with insidersRead More
What B2B Marketers Need to Know about Optimizing Content with Video Analytics
Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of theRead More
The 10 Biggest Graphic Design Mistakes You Can Make in Your Marketing Pieces
April 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble Design plays an important role in the success of your content. Long before they read your words, readersRead More
Investing in Yourself and Your Team to Grow Your Business
Marketing Podcast with Steve Bousquet On this episode of the Duct Tape Marketing Podcast, I speak with Steve Bousquet, founder and owner of American Landscape and Lawn Science. Bousquet went to college dreaming of moving to New York and building a high-powered career on Wall Street. But then came theRead More
Here Is a Simple, Affordable Way to Build Marketing Landing Pages in Minutes
Start generating leads and getting customers. All it takes is a $50 investment. April 15, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue fromRead More
SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers
Why do B2B marketers need SEO? For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms. SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recentRead More
Want to Drive More Sales Today? Offer A 30% Discount
In a survey of more than 5,000 shoppers, people said they’re open to advertising… so long as the price is cut. April 14, 2020 4 min read If you’re going to advertise during the COVID-19 pandemic, offer a discount — or better yet, offer something for free. That’s the bigRead More