Shanda Sumpter, founder and CEO of HeartCore Business, outlines lessons to help any entrepreneur find success. April 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Shanda Sumpter is the founder and CEO of HeartCore Business, a training company that gives entrepreneurs step-by-step systems to helpRead More

With the COVID-19 scare changing the way we all do business only several weeks ago, established companies are now scrambling to adapt to a whole new and sudden shift in meeting customers’ needs. And with existing offers already in place and ready to be sold, it can be tempting toRead More

April 14, 2020 15 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » Burger King had a big announcement to make: It was removing artificial colors, flavors, and preservatives from its Whoppers. But the company was in a bind. The other burger chain had already,Read More

Marketing Podcast with Alex Osterwalder Today on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder. Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether. Business testing is at the heart of developing new strategies thatRead More

When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice. Since ABM is fundamentally built around focus in the aligned pursuit of high-value accounts, it’s often associated with a significant reduction in target market scope (i.e., “Let’s narrow down to our 20-30 mostRead More

April 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, IRead More

Learn about trademarks, copyrights and more. April 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound If you’ve chosen your business name, congratulations! What’s the next step? How do youRead More

April 13, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. There are two strategies you can pursue right now: 1. Retreat and play defense with all the uncertainty surrounding the economy and world, or 2. Go on the offense, control your brand’s narrative and push moreRead More

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creationRead More

Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing. April 11, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” reallyRead More