LinkedIn rolls out Conversation Ads, aimed at improving personalization in messagingLinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land Social MediaRead More

Marketing Podcast with Rock Thomas On this episode of the Duct Tape Marketing Podcast, I visit with motivational speaker, best-selling author, and podcaster Rock Thomas. After achieving great financial success himself, Thomas began to think about what true success really meant. He saw many others who had reached their financialRead More

What makes a B2B marketing campaign great? Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced? Answer: it’s all of those things and more. Great B2B marketing campaigns have great ideas and great execution. ButRead More

Peer marketing in this climate of global disruption. March 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Essentially overnight, a huge proportion of the advertising industry’s inventory has simply evaporated. Like a solar eclipse, COVID-19 has cast a pall over marketers across the globe, leavingRead More

Marketing Podcast with John Jantsch on Becoming Your Best Virtual You Virtual and work from home is getting a lot of hype right now, for obvious reasons. I’ve been a big fan of virtual work for many years, and there are some tools I’ve come to love and rely onRead More

Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead. The B2B marketing world of tomorrow will be shaped by the emerging marketing trends weRead More

Trying times demand innovative measures for online and social media marketers. March 24, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Yup, things have changed. You don’t have the same resources you had a few weeks ago, and your kids are now your most unproductive co-workers everRead More

Don’t cancel your event; make it digital. March 24, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Now that many of us have transitioned to working from home, we are starting to get used to a new kind of normal. Collaborative tools such as Slack, Teams,Read More

Think short-, medium- and long-term, and know what you should and shouldn’t be changing. March 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus andRead More

Marketing Podcast with Anik Singal Today on the Duct Tape Marketing Podcast, I visit with Anik Singal. He is the founder of Lurn.com, a speaker, author, and expert in digital business and marketing. Singal is passionate about helping fellow entrepreneurs to grow their businesses and achieve their biggest goals. That’sRead More