The 5 Funnels Every Consultant Should Build
Starting your own consulting firm can be overwhelming. You feel confident in your knowledge and expertise, but being great at what you do doesn’t automatically translate to having a whole host of clients, clamoring at your door. To guarantee that you have a stead flow of clients, you must establishRead More
8 Virtual SEO Conferences for B2B Marketers
It’s the beginning of our second week of social distancing here in Minnesota. I’ve already cleaned my house no fewer than 10 times, cleaned and organized closets, and gone on approximately 100 walks. I’m about 24 hours away from dressing my cats in costumes and putting on a (very sharp,Read More
Emergency Plans for Riding Out the Financial Storm
Five immediate, actionable steps for ensuring your business stays afloat despite chaotic times. March 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following article is written by Ben Angel. Author of the book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it nowRead More
Public Relations in a Pandemic
Here are three ways to protect your reputation, serve your customers and promote your brand. March 23, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. The world hasn’t seen anything like COVID-19 in a long time, if ever. The current pandemic that will cost U.S. businesses billions and,Read More
Why Spelling, Pronunciation and Sound Matter When You Name Your Business
Learn why these three factors can make or break your business. March 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound There are three elements you need to take intoRead More
4 Actionable Steps for Multi-Channel Marketing
‘Be where your customers are’ is a marketing watchword, and rightly so. But with so many channels, it can seem daunting. So here are some strategies to help you out. March 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Be where your customers are. FromRead More
Marketing During a Pandemnic: Stop Pushing and Start Pulling with SEO
Customer empathy is at the forefront of the best marketing and tone deaf promotions as if things were normal during the COVID-19 pandemic are probably some of the worst. When it comes to understanding the customer state of mind right now, I think Dean Shaw from SAS summed it upRead More
3 Marketing Lies Small-Business Owners Tell Themselves
Too many startup leaders deny the difference quality marketing makes and what they can afford. March 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like aRead More
How the Humble Chickpea Stormed Snack and Dessert Markets
Hummus has taken America by storm, and it isn’t stopping anytime soon. March 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s funny how the simplest, most traditional products can seem to spontaneously spike in popularity. One prime example: hummus. That traditional Middle Eastern dish made ofRead More
Weekend Favs March 21
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
