Unfortunately, the old saying that ‘all press is good press’ is wrong. But you can survive. March 17, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. A PR crisis is likely to strike when you least expect it. You’re hit with an ugly lawsuit. A health hazardRead More

Marketing Podcast with Robert Glazer On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer. Acceleration Partners is a global leader in partner marketing, helping brands to start or grow their affiliate marketing program. InRead More

To manage a strong SEO strategy, you need to keep a lot of balls in the air. From comprehensive keyword research to keeping tabs on the competition to tracking backlinks, you need a great set of tools to help you manage it all. We use a suite of tools toRead More

What does the word “work” mean to you? A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; something a person or thing has to do.” But howRead More

Forget the funnel. This is what customers want. March 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, andRead More

An unusual business name can work in your favor…if you pay attention to these three qualities. March 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound When it comes toRead More

You’ve read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or postponed, major sporting events are postponed, most schools and many stores are closed and just about any venue for large crowds from malls to theatres are as emptyRead More

Phillip Stutts discusses the branding and marketing lessons he’s learned from working in politics for the past two decades. March 14, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Phillip Stutts, founder of Go Big Media and Win Big Media and author of Fire Them Now, shares his thoughts onRead More

We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies? March 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Automation makes 21st century life possible. Siri and Alexa help us schedule our days, adjust ourRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More