Here’s how a digital-first approach helps one company compete against some of the world’s biggest tech giants like Apple and Samsung. February 20, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Chief Marketing Officer of OnePlus Kyle Kiang shares how he went from a customer to leadingRead More

Marketing Podcast with Michael MargolisPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relatesRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

Allow me to paint a picture. SCENE INTERIOR – OFFICE The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until– — A LOUD CHIME rings out. The CAMERA zooms slowly to the computer screen. A meeting alert flashes across the monitor.Read More

Marketing Podcast with Jack McGuinnessPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Jack McGuinness. McGuinness is the co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. After finishing his business degree, McGuinness landed the COO role atRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Whether you want to be a freelance writer or build brand recognition, copywriting is a crucial skill. February 19, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small shareRead More

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting anRead More

Marketing Podcast with Melanie DezielPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with marketing expert Melanie Deziel. Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. She is driven by a desire to help brands create compelling and credible content to shareRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello, welcome toRead More