Facebook Adds ‘One-Time Notification’ API to Messenger for BusinessFacebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today [youtube https://www.youtube.com/watch?v=YbcXEoAX4v4&w=560&h=315] Twitter saysRead More

Learn how to leverage and automate LinkedIn to bring in several high-quality leads per day. February 13, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. LinkedIn is responsible for over 80% of the leads generated by Social Media. Unfortunately, identifying and contacting those leads can beRead More

Business pages are still valuable, but the way to leverage them has changed. February 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the glory days in which posting to your Facebook business page would mean reaching the majority of your followers. EvenRead More

Marketing Podcast with Rita McGrathPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with globally-recognized expert on strategy, innovation and growth Rita McGrath. McGrath is a professor at Columbia Business School and directs the popular Leading Strategic Growth and Change program. Additionally, she works with leadership atRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

“You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2BRead More

Marketing Podcast with Bruce DaisleyPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is author and podcaster Bruce Daisley. After a career as a senior executive at Twitter and Google, Daisley changed his trajectory. He left the corporate world to begin a podcast called Eat Sleep Work Repeat. DaisleyRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new tools to startRead More

Attention is an asset you must capture and capitalize on in marketing. February 11, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters ofRead More