Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it harder than ever to honeRead More

Here’s how unconventional tactics can help you succeed in entrepreneurship and digital advertising. January 28, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On The Rough Cut‘s season four premiere, Storyhunter co-founder Alex Ragir went to Advertising Week New York and met up with VMLY&R NewRead More

Marketing Podcast with Ethan BeutePodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. I’ve been talking about the value ofRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello, and welcomeRead More

In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.Read More

Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment.  (Can you tell I really loved the Picard series premiere?) (He has a PIT BULL named NUMBER ONE.) Photo Credit: CBS ButRead More

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Combining video marketing with your sales funnel forms a very strategic combination. January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the twoRead More

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020Marketing and advertising spending in the U.S. is set for strong growth during 2020, according to newly-released forecast data showing a high-point of nearly $390 billion, representing a 7.2 percent increase from 2019, while online ad spend isRead More