More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. January 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey,Read More

Text campaigns can pay huge dividends in the new decade. January 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. This year marks the start of a fresh decade, meaning it’s a blank slate, so why not jazz up your marketing mix? What you’ve been doing is gettingRead More

John Jantsch appears on the Say it Online! podcast to chat with host Sayata Gabriel and discuss his latest book, The Self-Reliant Entrepreneur. Jantsch started his own marketing consulting firm 30 years ago, and has written five books about small business marketing. His latest book, though, is a departure fromRead More

Follow these guidelines, and you can finally stop spending so much on ads. January 23, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When running a client-based business, the weeks and months can feel like roller coasters. Clients naturally come and go, depending on your packagesRead More

A six-step plan for any published entrepreneur. January 23, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. When my second book came out last year, I took the promotional route a bit differently and launched a university speaking tour. Over the course of the 2018-’19 schoolRead More

Marketing Podcast with Melanie KatzmanPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Dr. Melanie Katzman, founder of Katzman Consulting and the author of Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work. Dr. Katzman is both a clinical psychologist and a businessRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders.  In an environment that is constantly shifting, brands and agencies are tasked with navigating uncertainty while remainingRead More

Start now and grow your business with these tips. January 22, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Greg Rollet explains how to build your email list quickly, even when you are just beginning to build a business.  IfRead More

Marketing Podcast with Mike StelznerPodcast Transcript Today’s guest on the podcast is social media marketing expert Mike Stelzner. He is the CEO and founder of Social Media Examiner and the producer of one of the largest social media marketing conferences, Social Media Marketing World. Stelzner has been immersed in theRead More