A case study that proves marketing is more than just a data-driven process. December 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. They want allRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Improve your SEO strategy by getting technical. December 27, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.Read More

Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer AcquisitionSEO has continued to be an effective tactic when it comes to driving leads and customer acquisitions, with the majority of digital marketers finding the practice more effective than traditional media, one of several statistics from newly-released survey data.Read More

John Jantsch discusses his latest book, The Self-Reliant Entrepreneur, on Conversations with Phil Gerbyshak. The book is designed as a daily guide for entrepreneurs who are seeking guidance and meaning while on their entrepreneurial journey. Filled with 366 meditations and quotes from transcendentalist authors of the 19th Century, Jantsch closesRead More

But not every part of the country agrees that Fortnite is the best. Here’s a state-by-state breakdown of the most popular games. December 26, 2019 1 min read This story originally appeared on PCMag Fortnite fans who were used to living on its embattled Earth were plunged into a black holeRead More

2019 saw the continued rise in influencer marketing’s power and scope in both B2C and B2B industries. This continued the explosion of interest in the practice over the past two years, and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we haveRead More

The snow is falling, fires are crackling, and the scents of pine and cinnamon fill the air. That’s right: It’s the most wonderful time of the year, marketers. It’s a time of celebration and reflection. 2019 was a magical year for the TopRank Marketing team. We had the honor ofRead More

This year, The Clorox Company won Best In-House Agency from the In-House Agency Forum (IHAF) under Stacey Grier’s leadership. December 24, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the sixth episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir went toRead More

The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. The easiest way to gain greater clarity around your customer journey, and to identify strong points and weak spots, is to pinpointRead More