Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello, and welcome to another episode of theRead More

A few creative ways to keep an eye on the competition’s content marketing strategy. November 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what worksRead More

Instagram has quickly become one of the best social media platforms for small business owners. With more than 1 billion active users each month, Instagram provides a tremendous opportunity for businesses looking to reach a new, relevant audience. While you do have the option to create static posts on Instagram,Read More

Influencer marketing is in a state of flux. In the past 10 days alone, I’ve seen suggestions that paid influencers are out, and that “influencer marketing — in the traditional sense — is in the midst of an irreversible fail from grace.” Neither of these arguments is off the mark,Read More

Most marketers do it wrong, but here are four top secrets for getting it right. November 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Every business I know creates content, and for various reasons — exposure, engagement, authority and sales, to name a few. But veryRead More

Instagram Live videos are fun to make and can be powerful tools for building brand loyalty. November 25, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. In 2018, Instagram launched a very exciting feature called Instagram live. Some of us already know how to use itRead More

Brighten up your projects with hassle-free music from Music Sesame. November 25, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale fromRead More

What would you do with an unlimited content marketing budget? Oh, the eBooks and infographics and blog posts you could make! Video and audio, whitepapers, research papers, guides galore… endless money means endless possibilities. Okay. Deep breath. Snap back to reality. We’re all working with limited resources to create aRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Instagram Removing Likes Could Boost Social Commerce and Retail MeasurementInstagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer [youtube https://www.youtube.com/watch?v=w2mFTOUvP9o&w=560&h=315]Read More