Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories. November 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton’s marketing strategy hitsRead More

Good grief, Josh, why can’t you shut up about B2B podcasting? Does the world really need another think piece, blog post, or webinar about the potential? Don’t people get it already? I hear you, theoretical reader. And yet, I persevere.  B2B podcasting today is where content marketing was a decadeRead More

Marketing Podcast with Chad PetersonPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions, and fellow Kansas City resident Chad Peterson. Peterson has helped countless owners get the best deal when exiting their businesses. He believes that if you spent years building yourRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush. It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinksRead More

Doesn’t anyone like me? Where have all my likes gone? Likes on Instagram are being hidden, as the Facebook-owned firm recently began expanding a test program hiding the number of likes — or more accurately the small heart buttons we click to show support — that posts on the platformRead More

Here’s why data is actually an unlikely benefit for the creative development of the advertising industry. November 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA’s Masters of MarketingRead More

John Jantsch appeared on WOCA The Source Radio’s show to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch shares how he began his own entrepreneurial journey as a marketing consultant more than 30 years ago. It was this background as an entrepreneur himself that eventually led him to want toRead More

Marketing Podcast with Amanda BrinkmanPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street. Brinkman began her career at leading creative agencies,Read More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Hello and welcome to another episode of the Duct TapeRead More

LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S. alone. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businessesRead More