Millennials and their Gen Z brethren are interested in authenticity, not salesmanship. June 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. After reality television transformed Average Joes into overnight celebrities and social media took over phones, very few people were surprised by the rise ofRead More

Recently, we’ve been running a series of posts here on the TopRank Marketing Blog called “Trust Factors,” where we explore techniques that modern brands can use to build trust and credibility with digital audiences. There are numerous examples of companies building trust with best-answer content and boosting credibility with influencerRead More

“The brand called you” is definitely a thing. What are you, as a business leader, doing to build your “you” brand? June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Does it matter if a company’s CEO has a strong personal brand? For the answer,Read More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ZeroBounce, an email validation system that integrates with all the major ESPs to make sure, hey, your mail doesn’t bounce. Check it out at zerobounce.net. John Jantsch: Hello, and welcome to anotherRead More

Marketing Podcast with Zvi BandPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder. Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also investedRead More

Learn how to tweak your campaigns to get the most out of your Amazon ad budget. June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon |Read More

Mary Meeker, founder of venture capital firm Bond Capital and former Kleiner Perkins general partner, recently released her highly-anticipated 2019 Internet trends report, a slide deck she has produced since 1995 covering the state of global technology in the business world. The report provides more data than ever — weighingRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country, and because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Marketing Podcast with Jason VandeboomPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason Vandeboom. ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRMRead More

Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying! Fortunately, the perfect email is about more than justRead More