Even the most seasoned content marketers make mistakes. In the world of SEO-driven content, with constant algorithm tweaks and changing search patterns, it’s nearly unavoidable. However, those same mistakes can often lead to discoveries that enable even better content performance. The key is being able to recognize those easy-to-fix SEORead More

Spam complaints affect your email marketing performance. Are you keeping them at bay? June 17, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Abuse emails: Whether you’ve gotten one or 200, they’re bound to be lurking in your subscribers list. At some point, someone is goingRead More

Get a one-year subscription to Moovly for just $99. June 17, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ourRead More

If the richest of the rich are your target market, here’s what you need to know about them to craft the most effective marketing messages. June 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S.Read More

Native social media video is a marketing darling, with emerging new formats and increasing availability across platforms. Mainstays like Facebook prioritize native video posts over other content types. But how can marketers showcase the impact of native video tactics to clients? With variable analytics available for the different platforms, settingRead More

Choose from curated fonts, graphics, templates, and more to create professional designs faster. June 16, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue fromRead More

Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms. June 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. With Father’s Day approaching, I could pull out all the stops to marketRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

If you’re still struggling with establishing your content marketing strategy for 2019, you’re not alone. Only 12% of respondents to a recent survey by the Content Marketing Institute felt successful at their current efforts to strategically manage content. What’s particularly striking about this is that the vast majority of organizations surveyed –Read More

June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. Related: 8 Ways to Make Your Marketing MessageRead More