While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increasedRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Know whether your business is making money. March 31, 2013 4 min read One of the most important financial concepts you’ll need to learn in running your new business is the computation of gross profit, and the tool you use to maintain gross profit is markup. The gross profit onRead More

Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing. May 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Billy Gene is an online marketing influencer and educator. Through his online courses and Facebook live-streams, he teaches important entrepreneurial skillsRead More

Here are some powerful tactics to build and grow a successful online shopping business. May 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Though running your own ecommerce business can be an exciting entrepreneurial adventure, there is no denying that many online stores fail toRead More

Google shares details on how first price auctions in Google Ad Manager will workDisplay and video ads sold with Google Ad Manager, Google’s ad server and publisher exchange, will get additional auction functionality aimed at removing Google’s “last look” outbidding advantage, while also bringing new minimum pricing strategies and rules,Read More

There are six key elements you should be looking for [when selecting an opportunity]. Number one: stability. How old is the company? Number two is excellent products or services that consumers will use and need more of. Number three is the pay plan — how even and fair and generousRead More

Back to Podcast John Jantsch: Hey, this episode of the Duct Tape Marketing podcast is brought to you by Rev.com. We do all of our transcriptions here on the Duct Tape Marketing podcast using Rev.com and I’m going to give you a special offer in just a bit. John Jantsch:Read More

Marketing Podcast with Sandy RogersPodcast Transcript Today’s guest on the Duct Tape Marketing podcast, is Sandy Rogers. He is managing director of FranklinCovey’s loyalty practice, where he guides businesses in the retail, healthcare, food service, financial services and lodging spaces through the process of creating lifelong customer loyalty. He isRead More

Unlike similar services that offer restrictions on how and when you can obtain a website’s most valuable data, Agenty Web Scraping lets you scrape without limits. May 16, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. IfRead More