This is as mainstream as it gets. May 16, 2019 3 min read In what might be the ultimate proof that CBD is now mainstream, Medterra CBD has launched a major marketing drive with three pro golfers as brand ambassadors and a partnership with Worldwide Golf Shops. Medterra, which wasRead More

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating. But content curation has a place beyond adding an insightRead More

Emoji will be featured on Hershey’s bars for a limited time this summer. May 15, 2019 2 min read Hershey’s will add emoji to its chocolate bars for a limited time this summer in what will be the first time the company has changed the look of the iconic treat.Read More

Do you know what ‘on-SERP SEO’ means in the marketing universe? You’re not alone, but you are missing an opportunity. May 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Can you believe it’s almost 2020? When I began my marketing career over a decade agoRead More

Back to Podcast John Jantsch: Hey, this episode of the Duct Tape Marketing podcast is brought to you by Rev.com. We do all of our transcriptions here on the Duct Tape Marketing podcast using Rev.com. And I’m going to give you a special offer in just a bit. John Jantsch:Read More

Marketing Podcast with Ian AltmanPodcast Transcript On today’s episode of the Duct Tape Marketing podcast, I visit with B2B strategic consultant and sales expert Ian Altman. Altman created, built, and sold his own business-services and technology companies over two decades. Since then, he’s turned his attention to researching how customersRead More

Once you’ve decided to begin selling your products on Amazon, you can jump in pretty quickly by following these two steps. May 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. BuyRead More

Eventually somebody will write something unpleasant about your business. You better have a plan. May 15, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Reputation management in the age of the internet is essential to business like water is to humans. Well, maybe not that extreme. ButRead More

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores. May 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The cannabis wave that is washing over the U.S. is finally starting to eschew oneRead More

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how? How do you artfully andRead More