Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build. The idea behind the marketing maturity model is that every business needsRead More

Content creation falls squarely in the domain of your marketing team, right? Yes, it’s true that marketers set strategy and create the content that supports that vision. But no team is an island, and in reality, it’s the sales team that is out there interacting with prospects and customers eachRead More

How the founders of Ming River Baijiu are attempting to launch an entirely new alcohol category in the United States. March 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Unless you’ve been to China, it is quite likely you’ve never heard of baijiu. But evenRead More

It’s that time of year, marketers. Once again, we’re absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing. The goal of this annual list? To showcase the top 50 influential voices in the marketing industryRead More

Ensure your content gets seen — even when social media is going haywire. March 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners’ content marketing into limbo — and teensRead More

Social media is a tool you use. Your website and your email list are assets you own. March 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. On Thursday (March 13th), Facebook experienced an outage on its main platform, and on Instagram and WhatsApp. During thatRead More

The average person has 5.54 social media accounts and spends an average of 116 minutes on social media each day. But social media is changing – especially for marketers. From data and privacy concerns to new product launches like live video and 3D photos, the social media marketing landscape isRead More

Learn the basics of Google AdWords and MailChimp marketing, plus dive into streaming, influencer marketing, and more. March 17, 2019 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small shareRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketers less concerned about data tech, IAB annual report findsDigital marketers and publishers increased data-related spending in 2018, and 78 percent plan to spend more next year, one of several findings in the Interactive Advertising Bureau’s newly-released annual report. MarTech Today [youtube https://www.youtube.com/watch?v=SW2OokOGjAo&w=560&h=315] Podcast Growth Is Popping in the U.S.,Read More