My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content MarketingThe performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Backlinko [youtube https://www.youtube.com/watch?v=wlMKm5hM014&w=560&h=315] Influencers andRead More

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game. At TopRank Marketing, we believeRead More

Marketing Podcast with John Jantsch on Including Video on Your Website Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them.Read More

Brands effectively using interactive-content marketing enjoy a steadily growing customer base. February 20, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that isRead More

If you’re not convinced that interactive content in the B2B space can work: Well, first check out these interactive content stats. If you’re still on the fence, here’s an object lesson from a master of audience engagement: [youtube https://www.youtube.com/watch?v=lkbP5OPQhdQ] Freddie plays that 100,000-person crowd like an instrument. You can feelRead More

February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “Melts in your mouth, not in your hand,” the slogan for M&M’s candy, was trademarked as far back as 1954 and is one of the best-known ever. It’s cute. It’s memorable. And it’s helped make M&M’s brand the successRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. In this episode of the Duct Tape Marketing Podcast, we’re going to visit with Neil Crist.Read More

Marketing Podcast with Neil CristPodcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaSRead More

What makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.Read More