Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its “The best men can be” ad. February 7, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. YouTube users will have some trouble finding an official version of Kendall Jenner’s 2017 PepsiRead More

Look to your entire team to make this a success. February 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you ask me what my guilty pleasure is, I may simply answer “Instagram.” Like many of you, I’ve been using the social platform since itsRead More

Is saving time important for a B2B marketer? Your answer is likely an unequivocal yes. But saving time by upping efficiency isn’t just a one-and-done step. It should be an ongoing, living and breathing process that changes and improves over your marketing career. And that means you should be takingRead More

Marketing can be a serious drain on an entrepreneur’s time. But there are ways to progress without the heavy workload. February 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building your company, you’ll likely find your marketing efforts becoming a drain on your time. Still,Read More

Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’sRead More

This first section defines your company and its products or services then shows how the benefits you provide set you apart from your competition. It’s called a “situation analysis.” Target audiences have become extremely specialized and segmented. No matter your industry, from restaurants to professional services to retail clothing stores,Read More

Sharing your product with the young crowd just got easier. February 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few years, the number of young people using Snapchat has nearly doubled from 100 million to almost 200 million users — and more thanRead More

If you want B2B content to be great, across channels you must integrate. In B2B marketing, the expression “great content” should mean relevant, useful and maybe even inspiring information that connects with the intended reader. The problem is, even when business content fires on all of those cylinders it fallsRead More

Ever find yourself pushed to your limits in the pursuit of power and success? Wall Street unravels this theme through the eyes of Bud Fox (Charlie Sheen), an ambitious stockbroker who navigates the economic rollercoaster of Wall Street, adopting the “greed is good” mantra. This movie is a window intoRead More

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy. February 5, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to starting a new business, all entrepreneurs want to be ahead of the game andRead More