Marketing Podcast with Neen JamesPodcast Transcript Today’s guest on the podcast is author and keynote speaker Neen James. James is a leadership expert who teaches her audiences to harness their focus and attention to build relationships with their teams and customers. She is also the author of Attention Pays: How toRead More

Recent research from Gartner shows that 89% of companies compete primarily on customer experience. The way your brand makes customers feel can mean the difference between advocating for the brand or going with a competitor. So, who owns customer experience? It’s not just the customer service team or the ChiefRead More

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it. January 22, 2019 3 min read Medical cannabis is not ready for prime time, at least so far as CBS is concerned. Acreage Holdings, one of the largest publicly tradedRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Marketing is a system, you’ve probably heard me say that before, but maybe you’ve never heard me talk about the Duct Tape Marketing Consultant Network. That’s right, IRead More

Marketing Podcast with Ben RobertsonPodcast Transcript This week on the podcast, I chat with Ben Robertson. He is the founder of Menadena, a web design and marketing agency based in Keene, New Hampshire, and a member of the Duct Tape Marketing Consultant Network. Robertson was a financial consultant prior toRead More

A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks. ButRead More

WARNING: This post contains spoilers for Season 1 of “The Marvelous Mrs. Maisel.” If you haven’t seen Season 1, please do so immediately. Oh, and read at your own risk. The year is 1958. You’ve been an amazing wife. You’ve dedicated your entire life’s purpose to your husband—only to findRead More

The more you increase the personalization of your marketing, the better your ads will perform. Think … Oreo cookies. January 21, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Startups know that the key to winning sales is wooing consumers. Yet sometimes, founders focus too much on generationalRead More

A seat at the executive table for marketers in the form of the CMO role has not come without costs. CMOs have half the tenure of CEOs and the spotlight is on marketing leadership like never before. While it’s undoubtedly a tough job, there’s plenty of opportunity. More than 25%Read More

Contrary to popular belief, brand loyalty is alive and well — but you do have to earn it first. January 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With consumers having the ability to research, compare and purchase products and services on the fly, it’sRead More