Throughout 2018 social media marketing has continued to be a source of both opportunity and contention in the marketing world. We’ve done our best to keep on top of changes as they happen, while offering helpful insight and research-based strategy. We’re very fortunate to a great group of social mediaRead More

The ecommerce explosion continues, but there’s also an element of evolution. To take your ecommerce presence to the next level, take advantage of these emerging trends. January 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Retail ecommerce sales continue trending upward, and consumer confidence hasRead More

When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can beRead More

January 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m just going to come out and say it. I hate New Year’s resolutions. We’ve all been there. You start the new year with a spirit of optimism, trying to do something new to make your life betterRead More

If you break down the word “resolution” phonically, you get “resolute” and “shun.” Kind of ironic, since we all seem more likely to shun (persistently avoid, ignore, or reject through antipathy or caution) these self-assigned goals than be resolute (admirably purposeful, determined, and unwavering) in achieving them. Too often withRead More

Users are increasingly leery of the information on social media. December 31, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scatteredRead More

Search marketing has continued to mature throughout 2018. At each twist and turn along the way, we’ve done our best to not only cover each change, but also offer insight and research-based strategy to help savvy digital marketers along the way. We’re fortunate to have a fantastic group of digitalRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

I think it’s safe to say that there are not many marketing blogs that have hit the 15 year mark. However, I am happy to say that the class of 2003 includes an impressive cohort of marketing blogs including several that have become industry standards like Search Engine Roundtable byRead More

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer ServiceMore than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses toRead More